Booth#1726:Sony Digital Entertainment Services Inc. / 株式会社ソニー・デジタルエンタテインメント・サービス
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Booth#1726:Sony Digital Entertainment Services Inc. / 株式会社ソニー・デジタルエンタテインメント・サービス

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Sony Digital Entertainment is a “social design” company. “Social design,” we believe, is designing platforms integrated by SNS and place. To achieve this, we have two important elements: strong content and digital marketing know-hows. With the use of these effective tools, Sony Digital enhances its clients’ branding equity.
For SXSW 2016, we are presenting two new promotion experiences, featuring an imaginary product called “Oz Water.” – Oz, as for “The Wizard of OZ.” One is Magictron, a monitor that leads consumers into understanding the brand concept, while just enjoying interactive experiences. Another is NINJAINK, a unique poster that reveals the brand message at the very moment the hidden graphics appear with smartphones’ flash. Please come to Sony Digital booth and see through your own eyes! We promise you the urge to share your fantastic promotion experiences with everyone else.